'I Can't Breathe' is a 360 music video that investigates the injustice of police brutality, while celebrating the beauty of community and culture. The song was inspired by Eric Garner specifically, but explores the unfortunate tragedies of other victims of police brutality. The song is about resistance and hope in the face of oppression. Our approach to the video uses music and technology to build understanding and empathy by allowing the viewer to experience a limited perspective of those victimized. This video was a collaboration between Soul Science Lab and Rapport Studios.
Director - Mikey Cordero and Soul Science Lab
Producer - Soul Science Lab
DP - Mikey Cordero
Wardrobe - Naana Badu - Badu Basics